Interactive Turtle

Miss USA will ask contestant question from Twitter

admin — Wed, 06 Mar 2013 05:18:35 +0000

Real-Time Tweets at the ACMs Awards

admin — Wed, 06 Mar 2013 05:02:34 +0000

How to Get the Most Out of the New Bitly

admin — Thu, 31 May 2012 18:32:35 +0000

Article by Mashable written by Stephanie Buck

1. Bitmarks

This is Bitly’s definition of its new bitmarks, which act as smart bookmarks that save to your Bitly profile.

After you save a URL, Bitly files it as a bitmark and attaches data, such as shares, clicks and saves, which you may monitor in the stats section of your profile (more on that later).

You may share your bitmark to the social networks you’ve connected to Bitly (Facebook and/or Twitter).

Finally, you may also choose to file your bitmarks into one of your curated “bundles,” another new Bitly feature.

2. Create a Bitmark

To create a bitmark, find the pufferfish at the top of bitly.com, where it says “add a bitmark.” Paste the URL.

The link will generate an associated title, which you can edit. You may also add notes, either for your personal use or for others to see (if you choose to make the bitmark public).

Bitmarks default to save publicly, but you may choose to make your bitmark private, both before you add it and after.

Finally, either choose to save to Bitly or to share to your wider networks.

3. Share Bitmark

Sharing a bitmark via Bitly is a fancy way of creating another ordinary tweet or Facebook post. The only difference is, you’re attaching a bit.ly link, which among other things, lets you track clicks and shares.

Here, I shared an NYMag article by creating a bitmark first. Choose which account you’d like to share to, in this case, Twitter.

Then, add text you’d like to appear alongside the link. In this case, I chose to include a quote from the article. If you’re posting to Twitter, you’ll see a character count at the bottom-right. Share away!

4. Shortlinks

You must add a bitmark to create a shortened URL. Once the bitmark has been saved, click its info button (marked “i”) to show and copy the short URL. This also expands the shortlink’s global stats: how many people have saved the bitmark, and how many have visited the shortlink.

5. Email Links

You may also create and share bitmarks by emailing links from your phone or tablet.

Include the title in the subject field, and the URL in the body of the email. Add notes below that.

To simply create and save a bitmark to your Bitly profile, add your unique secret code in the email’s recipient field — for example,save@yoursecretcode.bitmark.me. Find your secret code on the Settings > Saving page.

On the same page, you may also activate your connected social accounts so that sending the aforementioned email posts to social by default.

6. Chrome Extension

Add the Chrome browser extension to create bitmarks from any site on the web. Just click the pufferfish icon!

If you don’t have Chrome, you may add a handy bookmarklet, which sits in your browser’s bookmark bar.

7. Privacy

Bitly has enhanced its privacy settings to become pretty expansive. Once you create a bitmark, you may return and alter nearly every portion to either edit or increase its privacy.

Take the bitmark at left. The three pencils indicate that you may edit the title, bundle and notes — all after the fact. Or click the lock on the left to make completely private. You may also click the “X” at the top-right to archive a bitmark, which hides it from your public profile, but is still searchable by you.

Finally, you may make bulk privacy changes to multiple bitmarks. Click bitmarks’ check boxes individually, or double-click to select additional posts. A series of privacy options will appear.

If you wish to make all of your bitmarks private, head to the Saving page.

8. Bitmark Search

On the Bitly homepage, search all of your bitmarks by keyword, and narrow by filter: public, private, archived and shared.

This is a great tool for performing bulk privacy changes, as mentioned in the previous slide.

9. Bundles

Group bitmarks by topic and keyword into a curated bundle.

Become a tastemaker by making your bundles public — that way, people can follow the content you share and leave comments. Or leave the bundle private if you simply wish to organize bitmarks by category.

Consider adding other curators to the bundle. These people can contribute their own content for a more active, rich experience.

10. Bitly iOS App

With Bitly’s massive redesign, the company introduced its free iOS app, which is compatible with iOS 5.0 on iPhone and iPad.

The app affords many of the capabilities as its web presence: Add and search bitmarks, control privacy settings, share to social and email, add bitmarks to bundles and view some stats.

11. Your Stuff: Stats

Head to the Your Stuff > Stats page for an overview of bit.ly link activity. You can compare how many people have interacted with your bitmarks vs. the bit.ly link in general. Hover over each post to view the percentage your bitmark affected overall sharing.

12. Your Stuff: Stats (Cont’d)

Click on each bitmark for an expanded data insight, including saves, shares, clicks, a timeline of activity…

13. Your Stuff: Stats (Cont’d)

…site referrals and countries of activity origin.

14. Your Network

Depending on the social network(s) you’ve connected to Bitly, you can view your connections’ bitmark activity. See what kind of content people you follow on Twitter and Facebook are posting publicly.

From there, save and/or share the bitmarks yourself, or click on the info button to expand the link’s global stats (when they are available).

If you prefer not to hear from certain people, hover over the handle (in this case, “goodinc”) and click “mute.”

15. Public Profile

Once you’ve generated a few bitmarks, head to your public profile to see how others view your activity. Click Your Stuff > Profile.

If you’ve had a Bitly account for some time, you may have already amassed a healthy amount of bitmarks, simply from generating shortlinks in the past. I suggest you take a look at those existing bitmarks to make sure they’re all appropriate and relevant (remember, you can still make them private).

No longer a simple URL shortner, Bitly has expanded access to its data archive, improved discovery and introduced an entire redesign, so that you may more easily monitor your shortlink shares.

However, “easily” may be a misnomer — reactions to Bitly’s new redesign have been lackluster. That’s why we’re here to sift through the confusion with an overview of the Bitly basics.

Learn how to use the service’s new “bitmark” tool, essentially a new way to organize and share bookmarks on the web. Find out how to organize and curate those bitmarks into “bundles,” wherein others might collaborate. And finally, learn how the heck to shorten a URL — after all, that’s what you used Bitly for in the first place, right?

Have you explored Bitly’s brand new site? Does the redesign add a valuable layer of data, or do you prefer Bitly’s former simplicity?

[Blog] 7 ways marketers are using the mobile screen

admin — Fri, 25 May 2012 16:22:53 +0000

by James Walters, on Wall Blog posted on 23 May, 2012 at 9:46 am,

“The second screen can turn TV viewing into a shared experience, enable fans to go deeper into the story world, allow instant follow-up on a call to action, extend a message beyond the limits of 30 seconds—and the list goes on,” says Ann Mack, director of trendspotting for JWT.From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.

Mack adds: “In doing so, marketers are turning what could be a negative—media multitasking and distraction—into a positive: an immersive brand experience.”

We’ve selected the standout ways marketers are leveraging multi-screen viewing from JWT’s latest trends report.

1. During big live events

During the Super Bowl, Coca-Cola took its commercials featuring animated polar bears one step further with ‘Polar Bowl’. Two bear viewers (one rooting for the New York Giants, another for the New England Patriots) reacted to the game, the halftime show and commercial in near-real time. The bears also commented via @CocaCola on Twitter. While the brand initially planned for 300,000 live stream viewers, it ended up attracting more than double that number with viewership growing as viewers talked about Polar Bowl on Facebook and Twitter.

2. Incentivising ad engagement

Mobile phone apps create the opportunity for brands to reward TV viewers for watching commercials or branded messaging. Incentives can range from freebies and coupons to recipes – often leading consumers right into an opportunity to purchase.

A wave of new apps that reward users for watching shows or even ads on TV using Shazam-like recognition software has been providing brands with a new way to reward consumers in the US. Pepsi, for instance, used Yahoo-owned app IntoNow to reward users for finding and tagging a Pepsi Max commercial with digital coupons. Since a tag is broadcast to users’ social media streams and to a news feed within the app, it automatically spreads word about the ad.

Unilever used a similar app, Viggle, to promote its Dove Men+Care range during ‘March Madness’. When viewers checked in to broadcasts of the college basketball games, they were directed to a Dove Men+Care landing page that offered extra Viggle points for watching Dove’s “Journey to Comfort” videos, featuring three basketball legends including Shaquille O’Neill. The landing page included live tournament stats and an Amazon e-commerce link.

Speaking of Shazam, General Mills ran a spot for its Crescents dough that rewarded Shazam-ers with recipes.

3. Gamifying TV Ads

You can’t go wrong turning ad-viewing into a game, provided it’s a fun game.

Coca-Cola and McCann Erickson paired up to create Chok, an app for the Hong Kong market that turned users’ phones into a mechanism for collecting virtual bottle caps. When signaled by the music in a Coca-Cola TV commercial, the app opened and synced to the ad, then prompted consumers to shake the phone (“chok” is Cantonese for this action). Using the device’s accelerometer, the app measured the vigor of the motion and doled out bottle caps accordingly. These could be used to enter an instant drawing for prizes big and small, including digital goods like mobile games. Within 15 hours of launch, Chok became the No. 1 free app in Hong Kong.

In the UK, Honda launched an animated TV commercial, including a gaming component, for its Jazz hatchback. Viewers who downloaded the related iPhone app could use it to “catch” on-screen characters by physically swiping the phone at the ad (be it on a TV, computer or iPhone). They could then interact with each character—for example, making it dance by singing into an iPhone’s microphone. Users were encouraged to keep viewing the ad to catch all the characters.

4. Bridging a campaigns’ offline and online elements

A marketer’s dream made live, apps like Shazam can also be used to link consumers with a TV commercial’s online elements.

Progressive Insurance found an all new-way to sell insurance when a TV spot featuring popular brand spokeswoman “Flo” took Shazam users to a custom mobile landing page, where they could call for a car insurance quote or download custom wallpaper for their mobile device and a Flo-isms app.

5. Syncing e-commerce with TV content

Beyond home shopping networks, new technology lets buyers tap into the momentary rush of “I want that!” which TV ads hopefully create. You could say attempts in this arena are still in the experimental stage.

eBay US has tried to tap into this with an app that lets users “shop their favourite shows”. Users input their postal code and cable provider to set it up, then enter the channel number in order to see live auctions linked to what’s on the screen. In theory, the app brings up products related to the TV content: a basketball jersey during March Madness, a Jessica Simpson brand T-shirt during the show Fashion Star. In practice, however, it turns up just as many unrelated items (Ringer, for example, summoned a bounty of ringer T-shirts; Fox’s Bones turned up unaffiliated Bones brand skateboard wheels).

6. Giving sports fans a game of their own

Never get between a sports fan and his TV, unless you’re going to make the experience even better. In 2011 Heineken released an iOS app, Star Player, that provided a second-screen gaming experience for the soccer fan without distracting from what matters most: the match. Star Player allows viewers of UEFA Champions League games to interact with the action in real time (and, with the latest update, in eight languages), syncing with the game clock when the match begins. Users then earn points by predicting game events such as goals and corner-kick outcomes and by answering questions during periodic pop-up quizzes. Players compete against friends, in a mini-league, and can also check their rank against all the app users. “Dwell time” with the app has averaged 56 minutes.

7. Creating transmedia opportunities

Transmedia—the practice of arcing story worlds over various platforms, with each thread tailored to the platform it lives on—is becoming a bigger buzzword with the proliferation of second screens. These can serve as a key entry point for consumers seeking deep engagement, with different channels communicating different things and is very much a new media space.

Backcountry freestyle snowboarding competition Red Bull Supernatural was Shazamable when it aired on NBC in March. Shazam users could access point-of-view footage for several competitors, enabling them to see both the wide view on the big screen and the snowboarder’s own dizzying perspective on a second screen. Shazam also linked app users with related social-media streams. Evan Krauss, executive vice-president of advertising sales for Shazam, said the percentage of viewers using the app in combination with the show was “through the roof”, with video viewership around 130 per cent—meaning users watched more than one video each.

This article was originally published on Campaign Asia-Pacific.

Sweet new updates from Spotify including: Radio stations based on playlists, embed buttons & more

admin — Fri, 11 May 2012 19:52:54 +0000

11TH MAY 2012 by PAUL SAWERS

Spotify has announced a slew of new features to its Windows and Mac OS desktop apps, with version 0.8.3 rolling out today. The music-streaming service will be launching four key main updates to the platform:

You may remember back in December, Spotify Radio got a major makeover, and now, when you’re on any album or playlist, you can click ‘Start Playlist Radio’ or ‘Start Album Radio’ to listen to radio stations of a similar ilk:

Instant Search will let you hover over results in the search suggestion drop-down menu, or use the arrow keys to navigate, they’ll then automatically render in the main view:

Now, you’ll be able to get Play Button codes directly from Spotify – to do so, right-click on any album, playlist or song and select Copy Embed Code to get embeddable HTML codes for you to post Spotify Play Buttons to your site.

We first reported on this feature last month, at a time when you needed to head to its developer website to get the embed link. We later wrote that whilst this button was an awesome idea, it wasn’t as good as it should’ve been, because the listener has to have the Spotify desktop app installed on their machine to play it.

The final big update is new sharing options, which we first reported on last week, so when you select to share any piece of content from Spotify, you can post directly to your Tumblr blog, and get a shortened spoti.fi link for Twitter too:

Spotify has been going from strength to strength since it launched in the US last summer, and is available in fourteen territories – Austria, Belgium, Denmark, Faroe Islands, Finland, France, Germany, the Netherlands, Norway, Spain, Sweden, Switzerland, the UK, and the US.

Last month, Facebook became a better place for musicians to share their music, as it launched a ‘Listen’ button with prominent placement on musician pages, then the long-awaited iPad app finally hit the market last week.

These latest updates are rolling out gradually to all users from today, but if you want it now, you can download it from here.

Which Social Network Should You Use — and When? [BLOG]

admin — Tue, 17 Apr 2012 18:32:52 +0000

Article by: Mashable

18 hours ago by Sam Laird

Want to make the most of the social web? It’s more complicated than just posting status updates at random and seeing what sticks.

When is Facebook most effective? When are you better off using Twitter, or LinkedIn? And what exactly isGoogle+ good for, anyway?

The business consultant network Zintro recently pulled research from more than a dozen sources includingMashable, Facebook, Twitter, LinkedIn, Google and Quantcast to put together this nifty infographic, which will help you develop your social strategy. Check it out below for the full report.

Do you use different social networks for different purposes? Let us know in the comments.

Thumbnail image courtesy of iStockphoto, arakonyunus

How Facebook Could Actually Improve Instagram

admin — Mon, 09 Apr 2012 20:17:56 +0000

We’re excited to announce something very big: Instagram + Facebook bit.ly/Hslpv2

— Instagram (@instagram) April 9, 2012

Original article on Mashable writen by

1 hour ago by Chris Taylor 4

No doubt you’ll hear or read this phrase a hundred times Monday: Instagram is over. Facebook bought it and now it’s going to ruin it, right? It’ll never be the service we knew and loved again.

Not so fast, Instagrammers. Before you all rush over toinstaport.me or any one of a dozen other apps that will let you download your photos from the service, consider this: the $1 billion Facebook purchase might actually be the best thing that’s ever happened to Instagram.

I’m not just talking about the nine Instagram employees who suddenly became very wealthy at this morning’s surprise all-hands meeting in South Park, San Francisco. I’m talking about the service itself.

If you use Instagram, you know that its evolution has been maddeningly slow. If you use Instagram for Android, you probably still bear the scars of the long months you had to wait for the version of the app on your device while iPhone owners sneered. Maybe they even took artsy shots of your glum faces, and laughed about it in the comments.

If Instagram had had an assist from thousands of eager Facebook engineers, do you really think the Android version would have taken that long? Not to mention the iPad version of Instagram, which still hasn’t arrived. Granted, Facebook doesn’t have the best track record in timely iPad apps either, but I’m betting they’ve learned some lessons there.

Granted, sometimes acquisitions go badly. But everything we know about Mark Zuckerberg suggests he is too smart to pay $1 billion for an app with 30 million users only to shut it down or run it into the ground. Instagram was no threat to Facebook; rather, it was a boon that was lovingly integrated into Timeline. I don’t know about you, but I set all my Instagram pics to automatically post to Facebook anyway.

With a nine-person team, chances are you don’t really integrate it much. It’s much more likely that Facebook will leave it running as a skunkworks operation. What would you do if you were Zuckerberg? Easy: you’d giveInstagram founder Kevin Systrom whatever budget and engineering talent he wants to make this killer app even more killer.

Instagram: Another YouTube

If you’re looking for a model of how this acquisition might go, consider YouTube — which was bought byGoogle for $1.65 billion in October 2006. Many people predicted that would be the end of the popular video service. (I should know — I was one of them. Mea culpa.)

Back then, it wasn’t so common for tech companies to get bought and then left alone to do their own thing. We were still in the era of AOL-Time Warner and HP-Compaq, messy mergers with lots of blood on the floor.

But YouTube was different — it was tiny. And Google was different — it was smart.

The search giant effectively took a Hippocratic oath with the video service: first, do no harm. There was no heavy-handed Google branding on the service. Google ads took years to creep onto YouTube. Indeed, the first result of the acquisition was that Google effectively shut down its own rival, Google Video.

SEE ALSO: Deleting Your Instagram Account? Here’s How to Save Your Pics

YouTube was left to do its own thing, only this time with access to piles of Google cash. (Remember, YouTube was losing money hand over fist.) To this day, it remains a separate company in many ways. The headquarters are in San Bruno, Calif., far from the Googleplex. Employees — of which there are hundreds more — are YouTubers first and Googlers second. There may be a lot of back and forth, and a lot more money, but YouTube territory is inviolate.

So Google is too smart to dominate small thriving companies, and I’m willing to bet Facebook is the same. I just took a tour of the Facebook campus Friday, and the one thing that stood out is the lack of Facebook branding.

You’d expect to see walls decked out in Facebook blue, or everyone showing their corporate pride with “I Like This” buttons and T-shirts. Instead, the largest branding on the entire campus is a single word in the main quad, visible from satellite: “Hack.”

The DIY hacker culture is as strong here as it is at Instagram. Yes, maybe the tiny photo-sharing company will decide to port itself down to Facebook HQ — after all, the team currently works in a single conference room in a cramped building that served as Twitter’s first headquarters.

But if the Instagrammers do move to Menlo Park, I’m willing to bet it’ll be their choice. Indeed, it’s hard to imagine anyone in the world who is luckier than Systrom right now. Not only did he win a pot of gold in one of the all-time great corporate exits, he still gets to build the company up without a care in the world — and with a new boss who understands exactly what he’s trying to do.

Do you think there’s a downside to Facebook’s purchase of Instagram? Let me know in the comments.

14 Community-Driven Tips for Better Customer Relationships

admin — Thu, 22 Mar 2012 18:25:09 +0000

by Christine Erickson

The Customer Experience Series is supported by Webtrends. Unified digital marketing maximizes return on every campaign, every digital channel. Watch the video, get the whitepaper.

Like any other relationship, the foundation you establish with your client or customer is crucial to how the business relationship will develop over time. It requires taking the time at the start, going the extra mile and paying attention to detail.

Technology has made it easy to copy, paste and send out a mass email to hundreds in minutes. But if you think your customers can’t tell the difference between a personal email and one that’s generated, you’re doing it wrong. Establishing a relationship with a customer can be more timely and costly than maintaining one, but the payoff is worth it in the end.

Customers are more likely to give you their loyalty when they experience consistency and transparency from the initial pitch. They appreciate you being genuine and upfront about your policies — no one likes an half-hearted response or to feel like they’ve been tricked.

The following are some tips and tricks on how to build relationships with your customers from leaders in communications, PR and social media.

From the Beginning

“Understanding your clients is so important to building a good relationship – not just trying to fit them into marketing templates – but truly appreciating where they are in the marketplace and how to get them to the next level from the very beginning. The best way to do this is to know them inside and out – it is why we start all our engagements with a Foundation Stage.”

- Cortney Stapleton, executive vice president at BlissPR

“Be a partner, not a service provider. Make sure you understand your client’s business on the inside and out. Sit with the product team to fully immerse yourself and have a deep understanding beyond the talking points.”

- Brooke Hammerling, founder of Brew Media Relations

“It’s more difficult and expensive to gain a new fan than to keep existing fans by engaging them with content. When we do a promotion that we know will result in new fans coming to our page, we alter our content to welcome new fans. We introduce them to our page and show them what we offer. ”

- Christina Dick, community manager at The Martin Agency

Transparency

“If there’s a potential customer I’ve been talking with via customer service or on social media, I often will give them my personal email address and encourage them to get in touch directly if they want a demo, have questions, or just need more encouragement. It’s a little thing that goes a long way – when people feel like they have a dedicated contact at a company, they’re much more inclined to stick with you.”

- Sarah Rapp, community manager of Behance

“The information you give as a community leader must always be 100% accurate and verifiable, and your policies clearly defined for the audience. If you find yourself bending on the policies or unable to stand up for them, it’s time you reexamine those policies and create something you can stand behind.”

- Morgan Johnston, manager of corporate communication and social media strategist of Jetblue Airways

“Be open-minded. We all have favorite ways of doing things but people respond to openness. If a client really wants to do something one way (or has always done something a certain way) – hold a brainstorm session with folks from all different levels and specialties to groupthink new solutions. Don’t just try to push one way of thinking; sometimes you are there to be a curator and cultivator not always the creator. ”

- Cortney Stapleton, executive vice president at BlissPR

“Encourage honesty with both your customers and employee participants. Customers will only read product reviews if they feel they can be trusted, and that trust needs to be earned. No one will buy a dress with a 5-star rating from a site that seems to only approve 5-star reviews!”

- Maggie Glover, head of community at ModCloth

Consistency

“Be consistent with your information or policies and their execution — few things will frustrate someone more than wondering why someone got a different response from them.”

– Morgan Johnston, manager of corporate communication and social media strategist of Jetblue Airways

“If your community encourages employee participation like we do at ModCloth, be sure to call that out so that users don’t feel “duped” by employee-generated product reviews and comments. At ModCloth, employees sign all of their product reviews and comments with ‘_ModCloth.’”

- Maggie Glover, head of community at ModCloth

Personality

“It’s the little things that are the big things — seriously, go that extra mile. Respond to a tweet IRL and mail it to your customer. Include a personalized note. Go beyond just listening and let your actions show you truly care in an honest and thoughtful way.”

- Dave Brown, director of digital strategy at MKG

“Be genuine and be yourself. Sometimes it can be tempting to try and take on a certain persona you think the client might respond to but people/agencies can never keep that up. If you are genuine and true to who you are as a thought leader and a firm then you know they are buying you and your ideas; as a counselor this is critical.”

- Cortney Stapleton, executive vice president at BlissPR

“Always have a point of view – be valuable to your clients. Don’t just be a yes person.”

- Dena Cook, managing partner at Brew Media Relations

“Whether in an email, tweet or phone call, try to figure out why this person specifically would benefit from your service. Read their Twitter bio or Google them so that you’ll have some info unique to them to go off of. People sometimes have a hard time translating general information about a company or product into ‘What can this do for me?’ So, it’s effective to do it for them and let them know how you and your service can help.”

- Sarah Rapp, community manager of Behance

“Acknowledge the positive contributions made to the community by users. Point out the consistently stellar users, and highlight the good behavior. A community lives or dies based on everyone’s interest in participating. If people don’t feel valued for their contributions, they’re more likely to stop.”

- Morgan Johnston, manager of corporate communication and social media strategist of Jetblue Airways

Series supported by Webtrends

The Customer Experience Series is supported by Webtrends. Start optimizing your digital offers by presenting your users with the most relevant content and personalized experiences possible. Want to get started? Get the whitepaper.

Everything You Need To Know About Pinterest

admin — Wed, 14 Mar 2012 17:47:20 +0000

Article brought to you by TechCrunch written by Jordan Crook

Oh, Pinterest…

Over the course of the past few months, what was once a colorful haven for Midwestern mothersand Mormons is now an even more colorful haven for even more pin-tastic peeps. The growth has been staggering, even in what many would call an overly social era. But surrounded by Facebook, Twitter, Google+, etc., Pinterest has really made a name for itself.

And while many are scurrying to set up their pinboards for FOMO‘s sake, we in the tech world are curious as to what’s going on behind the scenes. What’s the growth rate? What does the demographic data look like? Referral traffic? Marketing? How does Pinterest really stack up against the big guys?

The questions never end, mainly because Pinterest kind of came out of left field and threw the entire model on its head. It’s not for women, but it is mainly women. It’s not overbearing in terms of rules or policies (at least not more so than its competitors), but still seems to be a very “white-bread”, niceplace to be compared to the deep black hole of nasty awfulness that is the Internet. The epicenter of its popularity is in the Midwest — that’s not to say that Midwesterners aren’t tech savvy, but they’re usually not the early adopters of anything.

It’s this big question mark, Pinterest, and we all want to better understand it, especially considering that the network is still building itself out. Just recently, Pinterest founder Ben Silbermann teased an iPad app and revamped profile pages at SXSW this week.

Luckily, the folks over at Internet Marketing Inc. took all the data we have on Pinterest, like thatcomScore study and the Shareaholic referral traffic study, and whipped up a comprehensive guide to “The Power of Pinterest”.

These are the tidbits I found most interesting:

The number of Pinterest users to visit the site daily has gone up 145 percent since the beginning of 2012
Pinterest content is very different in the UK, and more centered around venture capital, blogging resources, web analytics and the like
Over 80 percent of pins are actually re-pins rather than brand new content
Pinterest user growth is better than that of Facebook and Twitter at the same point in their history
As expected, 80 percent of Pinterest’s user base is female
Brands are having a helluva time leveraging Pinterest — Better Homes & Gardens has 25,000+ followers on Pinterest, compared to 21,000 on Twitter

Check out the full infographic below*:

*none of the data in this infographic is directly from Pinterest, but rather assembled by third-party sources like comScore.