Advertising Campaign Management
Your current and potential customers are bombarded with facts, claims and offers every day, in everything they do. So to be heard, many advertisers increase the size, volume and frequency of their messages. But that only adds to the noise.
To succeed you must connect, and making a connection requires reaching through the clutter with a clear message and consistent image. And of course, that message has to mean something to the person it reaches.
Full-service advertising campaign strategies include:
- Print advertising
- Online advertising: email campaigns & banner ads
- Direct mail
- Media planning & media buys
Regardless of the medium or the message, campaigns are designed to tie your website, marketing and sales activities to your business objectives and financial goals.
Driving awareness and generating demand takes careful planning and constant management to ensure a consistent, focused, recognizable message across all media. And the medium can be just as important as the message. I carefully plan the media outlets, placements and timing to ensure your messages hit the right people, at the right time.
I can prepare your media strategy and budget to coincide with other project objectives and schedules. From there, i’ll negotiate and execute all media buys for your plan.
Email Marketing & Interactive Campaigns
Email marketing provides a chance to interact with your audience. Email campaigns allow you to message directly to current customers with specific offers and personalized messaging, delivering targeted information with immediate feedback.
Measurable and traceable campaign metrics are automatically saved to our web-based CRM marketing dashboard, allowing your team to track results and access customer information in real time from anywhere in the world. The CRM dashboard allows for quick edit, adjust and redeploy campaigns for maximum response.